Promotional products, also referred to as ad specialties, business gifts, premiums and awards/incentives (there are differences in definition); are generally referred to tangible products used as symbols for advertising or conveying a message. It usually includes the product with a name, logo, or message printed on it.  If you take a moment to look around your office, you'll find many items such as pens, calculators or clocks bearing a logo or name.

Promotional products are effectively used in advertising campaigns for promoting a company, product or brand name, building customer good-will & reference, thanking clients, rewarding employees, fundraising, mail order, and for trade show attraction.

Over half of corporate America invest in promotional products.  Used well, promotional products are a very low cost and effective tools for target marketing.  Compared to TV, radio, and billboard advertising, promotional products can out-perform the result due to their focused nature.   Mass media advertising address a  large audience, a little of whom may be your target market.  Promotional products on the other hand, focus on your target market with much lower cost.

The more appealing, unique and practical a promotional product, the more it will grab your audience's attention.  For instance, it has been shown that a 3D mouse pad attracts more than 5 times the attention the a normal mouse pad (Click here to preview our 3D Mouse Pads and Holographic Mouse Pads ).

The bottom-line is to promote your name and brand, and build customer relations. You should make sure your money is invested wisely in your promotional campaign.  While cheap, ordinary pens and magnets might seem cost effective, research has shown that more unique & attractive products generate much higher results (see the section on Promotional Products Effectiveness).  In addition, such ordinary products are much more likely to be thrown away without notice.  Personally, would you pay attention and keep a beautiful calculator, or an ordinary pen?

At World Class Promotions, it is our mission to bring you the most attractive and appealing promotional products, while offering the lowest prices anywhere.